سه شنبه 2 خرداد 1396
نویسنده: Veronica Jordan
What's the question every business should be asking itself? According to Jeff Jarvis, it's What Would Google Do? If you're not thinking or acting like Google - the fastest-growing company in the history of the world - then you're not going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the new Google century, including such insights as: Think Distributed, Become a Platform, Join the Post-Scarcity, Open-Source, Gift Economy, The Middleman Has Died, Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners, Do What You Do Best and Link to the Rest, Get Out of the Way, and Make Mistakes Well and More. Jarvis applies these principles not just to emerging technologies and the Internet, but to other industries - telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing - showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.
A rare discovery in the world of fairy tales - now for the first time in English. With this volume, the holy trinity of fairy tales - the Brothers Grimm, Charles Perrault, and Hans Christian Andersen - becomes a quartet. In the 1850s, Franz Xaver von Schonwerth traversed the forests, lowlands, and mountains of northern Bavaria to record fairy tales, gaining the admiration of even the Brothers Grimm. Most of Schonwerth's work was lost - until a few What Would Google Do?: Reverse Engineering the Fastest Growing Company in the History of the World pdf years ago, when thirty boxes of manu-scripts were uncovered in a German municipal archive. Now, for the first time, Schonwerth's lost fairy tales are available in English. Violent, dark, and full of action, and upending the relationship between damsels in distress and their dragon-slaying heroes, these more than seventy stories bring us closer than ever to the unadorned oral tradition in which fairy tales are rooted, revolutionizing our understanding of a hallowed genre.
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